5 Signs Your Service Stinks
- Customer Complaints—even
just a few
Statistics tell us that four out of one hundred dissatisfied
customers actually complain to the company about a poor service
experience. So just because you’re not receiving many
complaints, it is NOT an indication that you have good service.
Also, those 4 complaints could be presented to the front
line or another primary interface. Do you think it’s
getting back to you?
- Loss of Long-Term Customers
When long-term customers leave, you most likely have a real
problem. Once a relationship has been developed between a company
and a customer, the likelihood of retaining that customer increases.
When customers who would normally give you the benefit of the
doubt, take their business elsewhere, it’s probably about
your service.
- Few Repeat Clients/No Referrals
One and out is not a good business strategy. Loyal clients
are your promotional base and your largest profit potential.
When customers routinely go elsewhere after their first experience
with you, look for service failures and irritations.
- Complaining
Employees, Poor Employee Morale
If your employees are dissatisfied, your customers will be
too. Poor employee morale is not a result of poor customer
service. However, if morale is suffering, you can rest assured
that your customers are suffering too.
- Poor Employee Retention
Where there is a revolving door of employees, there is no chance
to build a customer relationship. Knowledge about an individual
customer account has just walked out the door.
And a Bonus:
- Employees Not Empowered to Handle Problems
Everyday customer concerns should be handled by the person
serving the customer. The customer doesn’t want to wait
to get issues resolved.
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